Industries · Print and sign shops

Software for print and sign shops, built in one first

This is the trade we know best, because we built it for Harbor GraphX, a sign, print and vehicle graphics shop in Sylvan Lake, Michigan, that Jack co-owns. A phone agent on the missed calls, a website with prices on the page, and a studio where customers design their own cards and signs.

Ask about yours Hear Halo answer
Harbor GraphX, livefrom the case study
Phone agentSince Aug 17, 2026
Products priced35, from its own guide
Customer accountsSince Oct 19, 2026
Agent rule tests59
The problem

The counter is one person deep

A print shop counter is often one person. When that person is at the cutter, on an install or with a customer, the phone rings out, and the business that wanted 500 cards by Friday calls the next shop.

The website usually has the same gap: no prices and no way to send artwork, so every order still starts with a call or a visit. That is what we set out to fix at Harbor GraphX, and the case study says how it has gone, including what we got wrong.

Where it costs you

The moments that lose the work

The rush quote. “What would 500 flyers cost by Friday?” is a sale if someone answers it, and a lost one if the call rings out.
The artwork problem. Customers describe a design over the phone, then send a file that will not print. Letting them build it on the product removes a round of emails.
No price on the website. A customer who cannot see a price calls, or leaves. Prices from your own guide, on the product page, answer before the phone rings.
Sales pitches that sound like customers. Print customers are businesses, so a caller from a company is usually a customer. At Harbor the agent learned to judge by what is being asked for, not who is calling.
What fits

What we would build

The Harbor GraphX case study What we built, what has gone well, and what we changed after real calls. Halo on your missed calls At Harbor it takes the details and does not quote, promise a turnaround or confirm an order; those stay with a person. The demo line, (248) 936-6493, quotes from a price sheet. Which way yours works is your call. A catalogue with prices on the page Products priced from your own guide, with options and quantity, and shop-by-business browsing. A design studio with customer sign-in Customers design on the product, front and back, and sign in with an emailed link. A person checks every file before it prints.
A first build

What the first week looks like

01
Day 1, twenty minutes

Your price guide and your rules

What the agent may say about price and turnaround, and what always goes to a person.

02
Same day

Agent built and tested

You ring it with a business card order and a rush banner, and decide what it should and should not say.

03
Two to three weeks

The priced website

Built from your price guide. The design studio is scoped separately, once you have seen the Harbor one.

04
Ongoing

Rules checked automatically

At Harbor, the rules that matter are checked by automated tests against the live agent, so a change that breaks one is caught first.

Plainly

Cost and limits

What it costs. Halo is $245 a month with unlimited minutes, plus $499 once to build. A website is $2,500 once, then $75 a month. Tools start at $50 a month plus $150 to $250 to set up. Everything is month to month, with no contract. Full detail on the pricing page.
What Harbor shows. Real numbers from one real shop, published on the case study. They are not a promise about yours.

Questions people ask

Is Harbor GraphX a real client?

It is a real shop, and in fairness it is not an arm's-length client: Jack co-owns it with his brother Justin. It is where we try everything first.

Will the agent quote prices?

Your choice. Harbor's agent quotes nothing and passes the details on. The demo line quotes from a price sheet. Either way it never quotes a price it is unsure of.

Can customers upload their own artwork?

In the design studio, yes, or start from a template. A person checks every file before it prints.

What does the website cost?

A website is $2,500 once, or $3,500 for an online store, then $75 a month. The design studio is quoted separately.

Does it handle vehicle wrap enquiries?

It takes the vehicle, the size of the job and the timeline, and passes them to a person to quote.

Other industries

Nearby trades

Salons Calls answered mid-appointment, open times offered from your calendar. Auto repair shops Drop-offs booked and status calls kept off the shop floor. Painters Walkthroughs booked and every estimate followed up. All industries Every trade we have written a page for.

Run a shop like Harbor? Ring the demo line first.

(248) 936-6493 answers as a print shop. Then call Jack, a person, on (248) 387-9610 about what yours would need.

Get in touch Call Jack